Our Campaign Management module is now complete and is available as an additional module to our sales performance solution. Adopting Campaign Management and our Sales Performance modules together creates and an integrated marketing and sales management solution in one.
Aligning your sales and marketing strategies allows for a more collaborative, unified and holistic approach to sales generation.
A total view of customers for sales and marketing combined, allows for easier tracking of campaign responses, leading to purchasing behaviour and subsequently a better understanding of relationship history. This type of approach facilitates a more complete nurturing of the relationships you have with your customers.
Campaign Management
Our Campaign Management module can be utilised as a stand-alone campaign solution in its own right. Effective campaign management requires that you understand your target audience as best as possible, so your marketing messages can be as appealing as possible to the recipients of any campaign material. Our solution allows for different campaign sets to be generated containing profiled Companies and Contacts.
These campaign sets can then be targeted with different campaign emails. Alternatively, different emails can be sent to the same campaign sets in order to see which type of messaging generates the most success. This can aid you in optimising your campaign messaging or might even result in you breaking down your campaign sets as you learn about how the different recipients respond.
We also provide a special piece of code that can be added to the campaigns target website, which will log the pages visited by each campaign recipient along with the order that they visited the pages in. This can allow you to obtain more knowledge about the reception of your campaign email and whether your website is effective in capturing the attention levels that you would desire.
This in itself is a very compelling mechanism for measuring the effectiveness of your e-marketing material and messaging and how it appeals to the different campaign target audiences.
Complete visibility of your campaign status/success can be seen via the Campaign Dashboard by means of lists, charts and graphs revealing detailed analytics.
An overview of some of the benefits available with Diamonds Campaign Management module can be seen here:
Benefits
Save time - No need to load Contact and Company data into your CRM and then into a separate email marketing system.
Migrate data with ease - Data Import wizards can be used to check if the companies and/or contacts already exist and can then add or update appropriately. Used in conjunction with our Sales Performance solution, leads and opportunities can also be added at the same time and with or without default data values.
Clean data - Data Cleaning Wizards will make sure that your data is clean, as a simple example, ensuring that the first character in name fields is uppercase, so you don't need to worry about tidying up prior to loading up your data.
Profile companies and contacts - Data Profiling Wizards allow extensive flexibility in building campaigns targeting companies, contacts, opportunities, leads, forecasted opportunities or previous campaigns.
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Real-time campaign analytics - Understand campaign success with mail tracking options such as previously sent emails, opened, clicked thru, forwarded and much more.
Email Campaign Delivery and Monitoring - allows you to schedule your campaign tasks when you need, displaying the status and allows you to respond with second and subsequent emails, for example, to emails opened, clicked through, or based on the number of times the email was opened etc.
Measure campaign effectiveness - Extensive Campaign Reporting & Analysis presents you the results of your campaign including statistics of emails sent, opened, clicked through, unsubscribed, email error, queued for sending etc. Further detailed analysis shows you the number of times the email has been opened and forwarded. From these lists you can access company and contacts properties to investigate and progress into leads and opportunities.
Marketing to Sales
Adopting Diamonds Campaign Management module together with Diamonds Sales Performance solution means that leads can be generated and viewed immediately in the solution based on the results of your email campaign.
This combined and integrated approach between your marketing and sales activities allows your organisation to follow Best Practice processes all the way from selecting targets through to sales closure and beyond.
The flexibility of our solution also means that campaigns demanding special sales processing can be automated so that the sales team knows what processes to follow from lead to close.
So why not contact us now for a free trial or demo login. We'll be more than happy to contact you to hear about your specific requirements and to give you an online demonstration.
